When we have clients who are thinking about Flash splash pages, we tell them to go to their local supermarket and bring a mime with them. Have the mime stand in front of the supermarket, and, as each customer tries to enter, do a little show that lasts two minutes, welcoming them to the supermarket and trying to explain the bread is on aisle six and milk is on sale today.
– Jared Spool, Macromedia User Interface Engineering. This was given as guidance in 2003. 2011 and we’re still stuck with loads of Flash Trash.
MarketingSherpa: Uproar over Anti-Flash Intro Survey Results.